Abstract
Offshore wind power has grown significantly worldwide but the presence of wind farms can be problematic in tourism areas. Offshore wind farms affect tourism behaviors. This study was conducted to assess the extent to which individuals’ characteristics affect their acceptance of wind farm projects, tourism behaviors represented as trip intention and site substitution when the offshore wind turbines are deployed in the beach. Using a case of offshore wind farm projects in South Korea, study results show that individuals’ perceptions of wind energy and perceived impacts of tourism were the critical variables that help understand the public acceptance. The likelihood of an individual visiting a beach with offshore wind farms was connected to their values concerning wind energy, seascape, and the environment. Such values played an important role in deciding to visit a different site. The results expectedly provide meaningful implications related to the siting of offshore wind farms.